Here’s a simple guide to help you navigate this page smoothly.
[add image {screenshot of Brief description page} here]
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## What is the Brief description page?
This page provides a full overview of the campaign’s creative direction, content requirements, deadlines, and support materials. It helps you stay on-brand and meet expectations when creating content for a brand like Sanity.
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## Step-by-step: How to use it
### 1. Creative overview
* Read the intro to understand the brand’s goals and tone.
* This section outlines the campaign’s purpose and the type of content the brand is looking for.
### 2. Go live date
* Check the dates listed here to know when your post must go live.
* You must post your content within this approval window.
### 3. Must have/avoid requirements
* Must avoid:
- Mentioning or comparing with competitor brands.
- Using copyrighted or unapproved music.
- Altering the Sanity logo or brand elements.
* Must have:
- Sanity logo in all visuals.
- Key product features and benefits.
- Brand color palette and typography.
- Tag @Sanity.Official
in all posts.
### 4. Caption requirements
* Use the provided caption as inspiration.
* Include the required elements:
- #FindYourSanity
- #ad
- @Sanity
* Everything else in the caption example is optional.
### 5. Use this sound
Click the *open library** button to find approved music.
* Only use upbeat, royalty-free music from this library.
### 6. Inspo video
* Watch the video provided to get a feel for the desired content style.
* Important: Do not use copyrighted music or any profanity.
### 7. Additional files
* Download logos, demo videos, images, and guidelines here.
* These will help you match Sanity’s brand look and feel.
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## Tips & Reminders
| Double-check your caption and tags before posting. Missing one can delay approval. |
| Only use music from the approved sound library. |
| Download all files early so you’re ready to shoot with everything you need. |
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## FAQ
Q: What happens if I miss a required tag or hashtag?
A: Your post may not be approved and you'll need to make changes.
Q: Can I use my own music?
A: No — you must use tracks from the commercial library linked on the page.
Q: Do I have to use the full caption example?
A: No, but you must include #FindYourSanity
, #ad
, and @Sanity
.
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